andrei achim.
andrei achim.
Every engagement starts with a free call and climbs one rung at a time. You never pay for a rung before the one below it has paid for itself.
// Teams I've planned and run media for
// 01 — The ladder
// Rung 01
20 minutes
You describe the week. I tell you where the hours go and whether AI is the answer. If it isn't, I say so.
// Rung 02 · start here
5 days · credited against the sprint
Inside your tracker, plan template and set-up flow. Their hours × their cost, out loud. One written plan on day five: the first three builds, in order, with the number a manager can repeat upstairs.
// Rung 03
3–4 weeks · fixed price from the diagnostic
A team of 15 at a £400 day rate costs £30,000 a week. The sprint is priced against the hours it gives back, quoted from the diagnostic.
Intake, plan, build, QA and client comms, on your own licences. Tested on a copy, versioned releases, a build record for every build so the team runs it without me.
// Rung 04
a month · after a sprint only
Less than one person's month, for a hub the whole team runs on.
The hub stays live, one new build a month, a monthly hours log you can show the client. Sold only to a team that has already paid for a sprint.
// 02 — What a sprint contains
Every team's tools are different. The pattern is not. These are the builds from the last account, named by the job they do.
Every new brief logged the moment it lands, new kept apart from existing, working days left against your SLAs.
A governed template: fees, FX and benchmarks calculated, not keyed. An agent that turns a brief into a checked plan.
Builds checked and created against plan, taxonomy and creative matrix, inside Ads Manager, in your own session.
Launch-day QA from a checklist, not a memory. Preview emails drafted per market; a person sends.
Every client ask logged with proof of done. Reshares gated until every team and QA are finished. Replies drafted, never sent.
// 03 — The rules I work to
Both. Screen-share by default; in person across London when it helps.
Sometimes it isn't. I'll tell you on the first call, at no cost, and point you at the boring fix instead.
One budget set as daily instead of lifetime: three weeks of spend gone in two days. One creative refresh by hand: two people for a day.
Five days inside your team. A written plan on day five. Credited in full against the sprint.
Book the free 20-minute callTwenty minutes. You describe the week, I tell you where the hours go.